This Time we were asked to make a logo for a company that makes earthing / grounding products. grounding is being connected to the magnetic field of the earth.

we started with a simple concept sketch containing the elements needed to be present to portray the product.

now combining them together…

It seems this form of connecting the two elements of planet earth and plug is too simple so we ended up with this, we also included the hook line for the brand

working with two completing colors on the logo can be good. but the main element should be distinguished from the font, so we tried this variation:

and finaly we came up with…